TGIF… and other such…
The above acronym reflects a cultural implant by a pretty good team of marketers. Those of a younger generation, who only see it as an expression signifying the end of a work week… …don’t even remember that it was a “slogan” created to celebrate the virtues of a particular fast food chain restaurant as the perfect place to celebrate the end of a long week of work; when the acceptance of this little saying as the symbol of the beginning of a Hurrah!! for the start of the weekend became so encompassing, the food link was pretty much forgotten. How many words and sayings we commonly use in our day to day oral meanderings, without realizing their origin or reason(s) for being. Back in the early 80’s, when Xerox Corporation was a fast emerging force due to its newly minted copying system, the company had a phalange like group of kamikaze attorneys ( is that sentence a redundancy ?) whose primary job was to listen in to all possible means of mass communication and, every time so...